Digital‑intelligent technologies fuel cultural‑tourism development across Ganpo‑Jiangxi, and online‑audio‑video talents advance rural industrial revitalization. On June 15, the opening ceremony was held at Nanchang University for the 2026 Jiangxi Provincial Art Fund project led by the university, namely Cultivation of Outstanding Online Audio‑Video Host Talents for Jiangxi Cultural‑Tourism Empowered by Digital‑Intelligent Technologies under the Rural Revitalization Strategy.
This project is intended to fully implement the national Rural Revitalization Strategy and comply with talent‑development plans for radio, television and online audio‑video released by the National Radio and Television Administration. It concentrates on remedying the shortage of grassroots audio‑video professionals, boosts in‑depth integration between cultural‑tourism sectors and rural industries, and provides powerful cultural momentum and intellectual support for comprehensive rural revitalization in Jiangxi Province.
At the ceremony, He Shijian delivered an address. He remarked that culture takes precedence in rural revitalization and communication matters most for cultural‑tourism development. As today’s most influential and powerful medium, online audio‑video communication serves as a vital vehicle for telling touching stories of rural Jiangxi in the new era, promoting local cultural‑tourism brands of Ganpo and invigorating distinctive rural industries.
Giving full play to its disciplinary, faculty and platform strengths as a Double‑First‑Class university, Nanchang University responds proactively to national strategies and local demands. The well‑planned talent‑training program embodies the university’s commitment to fostering talents for the Party and the nation and its efforts to serve local economic and social progress. Centered on preset training objectives, the project will rationally arrange courses and instructors, balance theoretical learning with practical exercises to guarantee satisfying outcomes. It aims to cultivate interdisciplinary audio‑video talents proficient in digital‑intelligent technologies, skilled at communication, devoted to cultural‑tourism undertakings and committed to rural development. In this way, advanced audio‑video expertise will take root across Jiangxi’s red‑land regions and serve grassroots communities.
It is reported that centering on the main theme of “digital‑intelligent empowerment, rural prosperity via audio‑video, integration of culture and tourism, and industrial growth driven by talents”, the project assembles senior experts and core teachers from Jiangxi’s competent cultural‑tourism authorities, universities and research institutes. It precisely meets practical grassroots requirements in audio‑video content creation, cultural‑tourism brand promotion and new‑media matrix operation, and establishes a three‑dimensional training mode consisting of theoretical lectures, case analysis and on‑site practice.
Apart from improving participants’ professional capabilities in audio‑video production, content planning and communication‑operation management, the project guides trainees to dig deep into Jiangxi’s profound local cultural resources and explore feasible ways to integrate audio‑video technologies with rural industrial development.
Taking this program as an opportunity, Nanchang University will further strengthen university‑local cooperation and the integration of industry and education, refine a regular training system for grassroots audio‑video personnel, and build a contingent of competent online‑audio‑video practitioners who are willing to stay, fit local requirements and deliver outstanding results. It will help Jiangxi enhance its rural cultural‑tourism reputation and share Jiangxi’s inspiring stories of rural revitalization in the new era.
.png)
