Program Name: Arts Management
Code: 1201Z9
Date Approved: December 2016
I. General Overview
The Discipline Arts Management is an emerging interdisciplinary field established by expanding and intersecting the research content of the first-level discipline of Management Science and Engineering (under the category of Management) with first-level disciplines in the Arts (including Art Theory, Music and Dance, Drama and Film, Fine Arts, and Design) as well as Economics (including Industrial Economics, Applied Economics, and Regional Economics). This discipline was founded in response to the national imperative to vigorously develop “Arts” as a disciplinary category and to revitalize the cultural and creative industries. With Art as its academic core, Management as its disciplinary foundation, and Economics as its industrial research support, the program emphasizes interdisciplinary research, knowledge sharing, and the innovation of theories and methods. The primary content of education and research in this new applied discipline encompasses arts creativity and planning, arts production and marketing, arts communication and reception, arts markets and industries, public policy management and practice, and innovation in arts education and management.
As a nascent discipline, Arts Management not only prioritizes the integration of multiple disciplinary categories and the synthesis of diverse theories but also emphasizes the study of the management and operation of artistic activities from the perspectives of management science and economics. As a supporting force for the development of the national cultural industry, the growth, management, and innovation of the arts sector require a comprehensive, scientific, and multidisciplinary talent cultivation system. Consequently, this discipline adopts a management perspective centered on the development of China’s cultural and creative industries to conduct research on the operation and management practices of art-related institutions. This approach has opened new horizons and perspectives in management science research, providing theoretical grounds and strategic recommendations for scientific strategic management and creative innovation within the arts sector.
Research in Arts Management underscores both contemporary relevance and practical application. It closely tracks continuous developments in arts management practice, focusing on the exploration and study of management affairs, phenomena, theories, methods, issues, and laws within public cultural and arts undertakings and the cultural and creative industries. Ultimately, the program aims to provide theoretical foundations and countermeasure suggestions for the strategic management and product innovation of arts institutions.
II. Research Directions
Direction 1: Arts Industry and Management
Direction 2: Arts Innovation and Management
III. Scientific Research
In recent years, faculty members have led one Major Bidding Project of the National Social Science Fund of China (NSSFC) in Arts, five General and Youth Projects of the NSSFC, eight National Arts Fund projects, and three Humanities and Social Sciences projects of the Ministry of Education. Additionally, the faculty has undertaken over 60 provincial and ministerial-level projects and more than 50 industry-commissioned (horizontal) projects, with total research funding exceeding 30 million RMB. Academically, the faculty has published over 100 papers in CSSCI and core Chinese journals, including 8 papers reprinted in authoritative digests such as Xinhua Digest, Chinese Social Science Digest, and the Renmin University of China’s Information Center for Social Sciences series (e.g., Movie and Television Art and Cultural Innovation Industry). They have also published 18 monographs and 16 textbooks. Their policy reports have received positive written directives from major provincial and ministerial leaders on 12 occasions. Furthermore, the program has garnered over 100 awards, including the Jiangxi Province Outstanding Achievement Award in Social Sciences, the Outstanding Achievement Award in Educational Science, and the Outstanding Achievement Award in Arts Science. Notably, these achievements include two selections for the National Exhibition of Fine Arts, a Silver Award at the China Dance Lotus Awards, and an Excellence Award for “Traditional Tai Chi Music” (Performance discipline).
IV. Talent Cultivation
The program currently hosts one doctoral degree authorization point in the second-level discipline of Arts Management. Enrollment began in 2018, and multiple doctoral students have since successfully obtained their degrees and secured positions in provincial higher education institutions and cultural arts research organizations. As a foundational support for the discipline, the program is complemented by one first-level discipline master’s program in Art Theory and two professional master’s degree authorization points in Music and Fine Arts & Calligraphy. Currently, there are over 150 doctoral and master’s students enrolled. Students have secured over 20 projects, including Provincial Cultural and Arts Fund projects, the Young Marxists Training Projects, and innovation and entrepreneurship fund projects. They have published more than 30 academic papers in journals such as Jiangxi Social Sciences and the Journal of Jiangxi Normal University (Philosophy and Social Sciences Edition) and have won over 20 awards at the provincial and ministerial levels or above.
.png)
