Zou Shuiping

Name: Zou Shuiping

Degree: Master’s Degree

Position/Title: Lecturer

Email: zoushuiping@ncu.edu.cn

Research Direction: Intermediality, Perceptual Structure of Media Heterogeneity, Media Experience and Media Perception Apparatus

Main Courses: History of World Film, History of Chinese and Foreign Drama, Introduction to Performance

Research Achievements: Conducts in-depth research on the origin, methods, content, and specific practices of intermediality. Explores the internal connections between various media and summarizes findings under new research methodologies to deepen the understanding of the necessity and feasibility of interdisciplinary research. Combines different media theories and practical experiences with intermediality research to achieve theoretical innovation in the current media environment and technological conditions. Research scope spans multiple disciplines such as philosophy, psychology, linguistics, literature, and communication studies, exploring human communication as a multimodal and medial process. Focuses on intermediality (often referred to as cross-mediality research domestically), positing that all communication is multimodal and medial—integrating different semiotic modes in the complex process of meaning-making—and that different media products are interrelated and bear traces of other media. Research aims to address the integration and evolution of new media forms with traditional media forms. Focuses on media signs, forms, and structures through the lens of intermediality to analyze the intercommunication and association of heterogeneous media.